Google About New MobileFiendly Algorithm

We still do not know what the new algorithm that Google plans to roll out April 21. But now the Internet is seething with rumors and speculation. Multiply them, I will not. Instead, I suggest that you familiarize yourself with the answers Andrey Lipattsev (Андрей Липатцев), specialist of Google Search Quality Russia, to my questions.

Google About New MobileFiendly Algorithm

What do you call an algorithm that Google plans to roll out on April 21?

This change or update algorithm called #MobileFriendly or #ДляМобильных in Russian.

#MobileFiendly algorithm is only for mobile search?

More specifically, this change will only affect the results of a Google search on smartphones.

Note: ie tablet, as well as desktops, the update does not affect.

Ie binding are talking to the device?

Yes, that's the device.

What is the algorithm #MobileFiendly , what will it affect?

Pages that are well adapted for display on mobile devices, will be ranked higher than pages that are not adapted. All other factors, of course, remain in force, but it is now again an important factor.

Is it possible to compare the concept of mobile and personal search?

Clarification: they say that the issue #MobileFiendly will be more dynamic and personalized. For example, dependent on the geolocation, the device used, the user profile, etc.

I would not link these two concepts. Personalized results are available on any device or screen, while, on the mobile device can receive "depersonalize" results. But in general, the fact is that we strive to provide users with complete solutions, not just "search results".

Heard of such an approach to the mobile site: less noise, closer to the goal – as this is justified?

Clarification: It is recommended even publish trimmed content for mobile devices.

Under this title I of this approach have not heard, but seems to understand what it was about. Of course, the decision of such a webmaster is free to accept himself, without regard to search engines. In particular, they do not directly affect how Google crawls, indexes and ranks pages of the site.

Sometimes it makes sense, when optimizing your site for mobile, use this opportunity to reduce "noise" in the pages. But in reality, it is necessary to try to reach a new level and maximize competitive advantage.

Think about the different devices:

  • Do your users a mess on the main page, just because they look at it on the big screen?
  • Understand who use the site and configure the path to use it so that they were simple, clear and a pleasure, regardless of the device.
  • Understand that smart phones (and other devices: tablets, wearable devices, wall panels, etc.) provide unique opportunities for interaction are not available in other formats.

The simplest thing you can do for your mobile users – make sure that your site makes it easy to connect to your organization by phone.

But do not stop there. Treat each platform, not as an irritant, but as an opportunity to interact with the audience and captivate her like no other.

How bad place links from a site that has a mobile version of the site in which it does not exist?

Links make possible the very existence of the network. They allow you to learn about the new pages and navigate to them. In this sense, they are, of course, "they rule." But, if you go back to the question – the page can be considered adapted for mobile even if the page refers to the non-adapted.

For example, designed for larger screens such as desktops. For users not always great to get a page not adapted to adapt, but we hope that with the development of the network and its universal adaptation to mobile devices, this problem gradually come to naught.

What is the site optimization for mobile devices?

Great question! The update #MobileFiendly currently accounted for 4 criteria, which are expressed in four recommendations:

  • use readable font sizes;
  • increase the size of the active elements on the page;
  • adjust the viewing area;
  • adapt the size of the content for the viewing area.

How exactly do you implement it, is not so important: we seek to recognize all the possible configurations.

Read more on our website for developers:

It is important to understand that the mere existence of the site or section of the site that you, as a webmaster, is intended for visitors from mobile devices, does not guarantee success.

If this site is too small font sizes, and links or buttons are too close, it will not be considered comfortable.

The most important thing – to optimize your website for mobile devices does not mean simply optimize for Google. Need to focus on how users interact with the site, to enrich it and fully adapt to the needs of visitors and the possibilities of their devices.

What else can give you recommendations on optimizing your site for mobile devices?

If you want to go beyond the minimum necessary, and ensure perfect interaction with the site on smartphones, please refer to our documentation on design principles ( and often make mistakes (

Is it enough to check easy viewing on mobile devices? (

With this test, of course, is to start. In addition, check the report for the convenience of viewing on mobile devices ( the tools for webmasters, which reflects the problems inherent in groups of pages on your site, as well as it is possible to analyze at the level of individual pages detailed recommendations and direct links to a tool for testing.

Report on the easy viewing on mobile devices the tools for webmasters

To be completely sure that everything is working correctly, you should open your site on a smartphone (or a good emulator) and check all phases of work with the site.

That's all. Thank you for your attention. Good luck!

Russian version:

Short link:

Andrey Lipattsev
Answered: Andrey Lipattsev
Specialist of Google Search Quality Russia

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